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Mary Larson, systems and CRM consultant

Mary Larson Consulting

Mary Larson

Systems and CRM consultant for nanny and staffing agencies

Mary helps agency owners build smarter systems, get more from their technology, automate repetitive work, and create streamlined operations that support growth.

CRM optimizationAutomationWorkflowSoftware selectionTeam training

About

Make the systems work for the agency.

Mary combines nearly a decade in the nanny industry, including agency operations and ownership, with nearly six years working directly in staffing and CRM software.

She starts by understanding how the agency actually operates and what its current technology can do. Whenever possible, she helps teams get more from the tools they already have. When a platform is no longer the right fit, she can guide evaluation, transition, implementation, and training.

Best for

Agencies ready for more consistency

New, established, and growing agencies that have outgrown current processes, need stronger team adoption, or want more value from their CRM and software.

How she helps

Audit, optimize, and implement

  • CRM and software audits and optimization
  • Candidate, client, job, and internal workflows
  • Software evaluation, selection, and transitions
  • Automation and reduced manual follow-up
  • Team training and ongoing improvement

Common topics

Systems that support growth

  • CRM utilization and software fit
  • Workflow design and automation
  • Candidate and client communication
  • Data, reporting, and team visibility
  • Agency launch, pricing, and operations

Experience

Industry and software experience

Mary's background spans agency operations and ownership, staffing technology, customer experience, CRM implementation, workflow development, reporting, systems strategy, and team training.

Representative outcomes

Stronger systems that teams can use

  • More streamlined systems and less repetitive manual work
  • Clearer candidate and client workflows with stronger ownership
  • Better team consistency, reporting, and use of existing technology
  • Guided software evaluation, transition, implementation, and adoption

Credentials & industry contributions

Education and industry involvement

B.A. in Communication, Minor in Nonprofit Administration, and Nonprofit Professional Certification. Mary provides systems education, CRM and software training, workflow resources, and sponsorship support for APNA and the Family & Care Match Event.

Client feedback

What agency owners say about working with Mary

7 permissioned testimonials

EngineHire · Candidate workflow · Operations

Mary helped me completely overhaul the candidate side of my EngineHire system, and the difference has been remarkable. She identified bottlenecks I had been working around for too long and helped me build a process that finally runs the way it should, smoothly for both candidates and clients.
Rachel A.Nashville Nanny Agency

Onboarding · Software optimization

Mary has been a great resource to improve our client and candidate onboarding process. She is fast, knowledgeable and very efficient. My agency is running at a much smoother pace thanks to her.
Eugenia S.District Sitter

CRM · Staff training

Not only is she knowledgeable in what you need and what you've asked for, she notices things to improve your business that you wouldn't even have thought of. It is well worth the investment and I highly recommend.
GennaBabysitters of Boulder
Read all feedback

Agency efficiency · Household staffing

Mary is an absolute heaven sent. She is beyond helpful, knowledgeable, and well versed in the household staffing industry. 10/10 recommend to anyone seeking more efficient processes for their agency.
Anna F.Nanny Heroes Agency & Consulting

Efficiency · Organization · Time savings

Working with Mary has been such a game changer for me. She's helped make my system more efficient and has saved me so much time. I feel more organized, less overwhelmed, and able to focus on what really matters in my business.
Cris L.Making Memories Agency

Workflow · Candidate and client experience

Mary is incredibly responsive and genuinely cares about making things better, not just for our team, but for our candidates as well. Those enhancements made a real difference in how we operate and have created a much better experience for both our nannies and clients.
Sharon M.Nannies On The Go

Software customization · Training

Mary has been working with me for years on helping customize the software I use as well as teaching me how to use it. She has been a great asset to my business and has always taken the time to help me with any issues that come about.
Dana V.FYI Dental Staffing

Testimonials reproduced from Mary Larson Consulting with permission. These were not submitted through PSN and no star rating has been assigned.

Connect

Start with a free discovery call.

Mary is accepting new clients for systems audits, project-based consulting, implementation, training, and ongoing advisory.

Book with Mary